(1.0)
We design the editing experience
A Studio is a product for your team. We treat it like one — considered fields, previews and validation, not a wall of generic defaults.
Custom Studio
Sanity Development
A Sanity development agency that designs the editing experience.
We build custom Sanity Studios and headless front-ends on Next.js — content your team actually enjoys editing, on a stack we run ourselves.
Sanity is the headless CMS we trust for real projects: a fully customisable Studio, structured content, and real-time collaboration, decoupled from a fast Next.js front-end. We model the content around how your team works — then wire it to a site that scores in the 90s on Core Web Vitals.
Our own Awwwards-listed site is a Sanity + Next.js build.
- Custom Studio
- Tailored to how your team edits
- Headless
- Content decoupled from the front-end
- Next.js
- The fast front-end we pair it with
Three ways we work with Sanity.
From a first headless build, to moving off a rigid CMS, to running a Sanity project properly — this is where we come in.
We use Sanity on our own work — including this site.
(2.0)
Structured content, done right
We model content so it is reusable across the site and future channels — the whole point of going headless, done deliberately.
GROQ · Portable Text
(3.0)
Paired with a fast front-end
Sanity plus Next.js is our house stack. Green Core Web Vitals and art-directed design come as standard, not as an upsell.
90+ Core Web Vitals
(4.0)
A small, senior team
You work with the people building it. No hand-off to juniors, no offshoring, no account-management layer between you and the work.
Made in Nantwich
A Sanity build that respects your editors.
The tangible things you keep from every engagement.
A content model that fits your business
Structured schemas designed around how your team actually works — reusable, not a pile of one-off page fields.
A tailored Sanity Studio
Custom document types, sensible field groups, previews and validation — an editing experience people are glad to use.
A fast headless front-end
A bespoke Next.js site wired to Sanity via GROQ, built to 90+ Core Web Vitals as standard.
Live preview and collaboration
Editors see changes in context and work together in real time — Sanity’s collaboration, set up properly.
SEO and structured data in the model
Metadata, Open Graph and JSON-LD handled at the content layer, so every page ships search- and AI-ready.
Documentation and training
A clear handover and a session with your team, so the Studio is owned by you — not dependent on us.
How we work: Audit, Design, Build, Run.
A clear path from content chaos to a Studio your team owns — the same method behind every SmartaStudio build.
Sanity development at a glance.
- Category
- Sanity development agency (headless CMS)
- Best for
- Teams that publish a lot, want structured reusable content, and need an editing experience that fits how they work.
- Typical work
- Custom Sanity Studios, headless websites, content models, WordPress → Sanity migrations, Studio refactors.
- Stack
- Sanity (Studio, GROQ, Portable Text), Next.js front-end, TypeScript, Tailwind CSS, GSAP, deployed on Vercel.
- Proof
- Our own Awwwards-listed site is a Sanity + Next.js build; we build to 90+ Core Web Vitals as standard.
- Engagement
- Fixed-scope projects (typically 10–12 weeks) or ongoing build & design on retainer. Based in Nantwich, UK; £ GBP.
FAQ
Sanity development, answered.
The questions we get asked most about building on Sanity. Something else on your mind? Just ask.
The basics
Sanity is a headless CMS: it manages your content and hands it to any front-end via an API, rather than being tied to one theme. That means structured, reusable content and a fully customisable editing app — the Studio. We pair it with a fast Next.js front-end.
Sanity Studio is the editing application your team logs into. It is fully customisable — we tailor document types, fields, previews and validation to how you actually work, so editing feels considered rather than generic.
Both. Sanity plus a bespoke Next.js front-end is our house stack. You get the content model, the Studio and the site as one considered build — not a CMS handed off to someone else.
Working with us
Yes. We migrate content into a clean, structured model — turning a tangle of pages into reusable content — and set up the front-end so URLs and rankings carry across. We train your team so they land running.
The Studio is genuinely customisable, the content is properly structured, real-time collaboration is built in, and GROQ makes querying a pleasure. It fits how we build — bespoke, structured, fast. For your specific case, our Build Spec tool can sanity-check the choice.
It depends on how much content modelling and front-end work is involved. Marketing sites typically start around £4,000–£8,000 +VAT; larger structured builds run higher. We scope properly before quoting. All prices in £ GBP.
Start here
Thinking about Sanity?
Tell us how your team publishes today. We will tell you whether Sanity is the right fit — and how we would model it.
Based in NantwichUK & EuropeSanity + Next.js
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