(1.0)
Designed from your workflow up
We start with how your business actually works — the roles, the steps, the edge cases — and design the platform to fit it. Not the other way round.
Figma-firstWorkflow-led
Custom Platforms & Portals
Custom web platforms, built for the UK — not bought off a shelf.
Member portals, investor and tenant dashboards, booking systems and internal tools.
We design and build the platform your business actually runs on — from Nantwich, for clients across the UK and Europe. Not a template with your logo swapped on top.
Bespoke, not templated12–16 week deliveryNext.js & WordPressIn-house, Nantwich
The platform your business runs on.
Most "platforms" are a template with the logo swapped. That breaks the moment your process does not match the template’s. We build the other way round — the platform fits how your business works, because we design it from your workflow up.Figma-first design, then engineered in Next.js (or WordPress + Tailwind where it fits), with the motion and detail our brochure work is known for. You get a platform that is fast, secure and yours — not a licence you rent forever.
Why teams trust us with the platform they depend on.
(2.0)
One in-house team, start to finish
Design, build and the ongoing relationship all sit under one roof in Nantwich. No outsourced dev, no handoff gaps — the people who design it are the people who ship it.
No outsourcing
(3.0)
You own it outright
A custom platform is yours — the design, the code, the data. No per-seat licence to rent forever, no vendor holding your business hostage.
No licence lock-in
(4.0)
Proven in production
We do not talk about platforms in theory — we ship them. Hubworks (a 220+ unit workspace operation, with a customer portal and HubSpot), TerraTrack (a full fleet-tracking system), and the Keenan product configurator (for an Alltech company, a global leader in diet feeders). The same in-house team and standards build yours.
HubworksTerraTrackKeenan · Alltech
What every platform we build comes with.
The detail is not optional. Every build ships with the foundations a business-critical platform needs — engineered in, not bolted on.
Designed in Figma, engineered in code
Every screen and state art-directed in Figma, then built in Next.js or WordPress + Tailwind — with the GSAP motion our brochure work is known for.
Secure auth & role-based access
Members, investors, tenants and staff each see exactly what they should. Authentication and permissions built to fit your roles, not a generic template.
Integrations that fit your stack
Payments (Stripe, PayPal, Klarna), your CRM, analytics and any third-party system — we build to fit your tools rather than forcing you onto ours.
Fast, and built to stay fast
Clean code, structured data and performance budgets from day one — so the platform is quick on launch day and still quick two years in.
Yours to own — no lock-in
You own the design, the code and the data outright. No rented licence, no vendor holding the keys to the platform your business runs on.
Motion & craft as standard
A portal does not have to feel like enterprise software. We bring the same art-direction and detail to internal tools as we do to award-listed marketing sites.
How a platform build runs.
One in-house team, four phases, typically 12–16 weeks — mapped to the work, not the calendar.
FAQs
Custom web platforms, answered.
The questions buyers actually ask us before commissioning a bespoke platform.
Custom platforms & portals
Smartastudio, a digital creative agency in Nantwich, Cheshire, designs and builds custom web platforms — member portals, investor and tenant dashboards, booking systems and internal tools — for clients across the UK and Europe. Everything is designed in-house in Figma and engineered in Next.js or WordPress, not assembled from templates.
A typical portal build runs 12–16 weeks from kickoff to go-live, depending on complexity and how quickly content and integrations are signed off.
A template forces your process to fit its structure. A custom platform is designed from your workflow up, so it fits how your business actually runs — and you own it outright rather than renting a licence.
Yes. We build to fit your stack — authentication, payments (Stripe, PayPal, Klarna), CRM and analytics — rather than forcing you onto ours.
Yes — several. Hubworks is a live customer platform for a 220+ unit workspace operation, with a full portal and HubSpot integration. TerraTrack is a complete fleet-tracking system we designed and built. And we built the product configurator for Keenan (an Alltech company, a global leader in diet feeders), letting their team spec and export machine builds. The same in-house team, standards and stack are on every one.
Start here
Tell us what your platform needs to do.
Send the brief or book a call. We will tell you honestly whether a custom platform is the right call — and what it will take to build it properly.
You own it outrightIn-house teamUK & Europe