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Contentful vs Sanity · Migration
We build on Sanity, not Contentful — so this is the honest version: where Sanity wins, where Contentful is fine to stay, and how a migration actually works.
If you are choosing a headless CMS, or stuck on Contentful and wondering whether to move, this is a straight answer from a studio that builds on Sanity every day. We will tell you where Sanity is genuinely better — the editing experience, GROQ, real-time collaboration, and cost as you grow — and where Contentful is good enough to leave alone. And if moving is the right call, we run the Contentful → Sanity migration end to end.
Our own Awwwards-listed site runs on Sanity + Next.js — we live in this stack, we do not just recommend it.
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The tangible things you keep from a Contentful → Sanity engagement.
A short, specific Contentful vs Sanity read for your setup — with a clear recommendation to migrate or stay. We will say so if staying is right.
Your Contentful content types translated into Sanity schemas — cleaned up where they had drifted, reference structure preserved.
Entries, rich text and media moved across with scripted, repeatable migrations — validated, not hand-copied. Rich text mapped to Portable Text.
Every URL mapped and redirected so search sees continuity, not a reset. We measure before and after.
The house stack: green Core Web Vitals, art-directed design, and a Studio your editors will actually enjoy.
Documented schemas, typed code and a tidy Studio — plus ongoing build and support on retainer if you want it.
A clear path from Contentful to Sanity — and beyond. The same method behind every SmartaStudio build.
FAQ
The questions we actually get asked about moving off Contentful. Something else on your mind? Just ask.
Only if it earns its keep. If Contentful is holding your team back on editing experience, developer workflow or cost as you scale, a move to Sanity usually pays off. If it is working fine and stable, we will tell you to stay — we would rather be honest than sell a migration you do not need.
The big ones: Sanity Studio is customisable code with real-time collaboration, where Contentful’s editor is fixed; Sanity uses GROQ to query exactly the shape you need; Sanity schemas live in version control rather than a UI; and Sanity’s usage-based pricing often scales more kindly than Contentful’s per-seat, per-space model. Contentful’s strengths are a mature enterprise feature set and a large app ecosystem — which is why we assess your case rather than declaring a universal winner.
No. For some enterprise setups Contentful’s ecosystem and governance features are the better fit, and we will say so. This page is an honest comparison from a Sanity studio, not a claim that one CMS wins every time.
Less painful than most teams fear, because we script it. We map your Contentful content types to Sanity schemas, then run repeatable migrations against the Contentful Management API to move entries, rich text and assets — validated against the source, not hand-copied. The bigger the content set, the more the scripting pays off.
No. Content and assets migrate faithfully, rich text maps to Portable Text, and we map and redirect every URL so search sees continuity rather than a reset. We measure speed and indexing before and after.
Most migrations run 4–8 weeks depending on content volume, environments and how much the front end is rebuilt at the same time. We scope properly before quoting — no surprises. All prices in £ GBP.
Start here
Tell us your setup. We will give you a straight comparison for your case — and if a move makes sense, exactly how we would migrate you from Contentful to Sanity.