(1.0)
The right Shopify, not the one we always sell
Standard Shopify for most stores; headless Shopify with Hydrogen when the design or scale demands it. We recommend the fit, not the upsell.
Shopify · Hydrogen
Shopify Development
A Shopify agency that builds bespoke stores — not reskinned themes.
Custom Shopify themes in real code, tuned to convert and easy for your team to run — not a marketplace theme with your logo dropped in.
Shopify is the fastest route to a serious online store — hosting, payments and checkout handled, so you sell instead of maintaining plumbing. But a bought theme looks like everyone else and rarely converts. We design and build bespoke Shopify stores in code: art-directed front-of-house, a considered product and checkout experience, and Core Web Vitals in the green. Standard Shopify or headless with Hydrogen when the ambition calls for it.
We build stores that look like nobody else and are measured on revenue per visit, not vanity.
- 90+
- Core Web Vitals scores we build to
- Bespoke
- Custom themes in code, not bought
- Nantwich, UK
- Where we design and build
Three ways we work with Shopify.
Whether you are launching a first store, escaping a tired bought theme, or need a partner to grow Shopify properly — this is where we come in.
Shopify, built the way it should be.
(2.0)
A store that looks like nobody else
A bespoke theme coded to your brand — not a marketplace theme every third store already uses. Art-directed, distinctive, unmistakably yours.
Custom theme
(3.0)
Built to convert, not just to work
Product, cart and checkout designed around how people actually buy — fast pages, clear paths, fewer drop-offs. We measure conversion, not just launch.
Conversion-led
(4.0)
A small, senior team
You work with the people building it. No account-management layer, no offshoring, no hand-off to juniors — senior hands from first pixel to launch.
Made in Nantwich
A Shopify build, done properly.
Every engagement ships the same standard of work — the tangible things you keep.
A bespoke Shopify theme
Hand-coded to your design with Liquid, Tailwind and GSAP — not a bought theme reskinned. Yours to own and extend.
Checkout and cart tuned to convert
A considered path from product to payment — Shop Pay, express checkout and clear merchandising, set up to reduce drop-off.
Core Web Vitals in the green
We build to 90+ Lighthouse and green field-data. Fast product pages sell; slow ones leak revenue.
A catalogue that scales
Collections, variants, metafields and search structured so the store still makes sense at 50 products or 5,000.
Plugged into your systems
Payments, shipping, ERP, email and analytics wired in cleanly — Klarna, Stripe, Royal Mail, Klaviyo and the rest.
A clean handover
Sensible theme code and a tidy admin your team — and your next developer — will thank us for.
How we work: Audit, Design, Build, Run.
A clear path from goal to launch — and beyond. The same method behind every SmartaStudio build.
Shopify development at a glance.
- Category
- Shopify development agency (bespoke themes, conversion-led)
- Best for
- Brands that want a distinctive, fast Shopify store built to convert — a first store done right, or an escape from a tired bought theme.
- Typical work
- Custom Shopify themes, headless Shopify with Hydrogen, replatforms from Magento or WooCommerce, conversion and speed work.
- Stack
- Shopify (custom theme, Liquid), Hydrogen for headless, Tailwind CSS, GSAP — plus Shop Pay, Klarna, Stripe and Klaviyo integrations.
- Proof
- We build Shopify to 90+ Core Web Vitals as standard and measure success on revenue per visit, not launch day.
- Engagement
- Fixed-scope projects (typically 10–12 weeks) or ongoing build, conversion & maintenance on retainer. Based in Nantwich, UK; £ GBP.
FAQ
Shopify development, answered.
The questions we get asked most about building on Shopify. Something else on your mind? Just ask.
The basics
We build custom. A marketplace theme looks like every other store and rarely converts well. We design your store from scratch and hand-code the theme in Liquid, so it is distinctive, fast and yours to own.
Most stores are best on standard Shopify — it is faster to build and easy to run. We reach for headless Shopify with Hydrogen when the design ambition or scale genuinely needs it. We recommend the right fit, not the bigger invoice.
Yes. We migrate products, customers and content, map every URL with redirects, and keep your rankings intact. We measure speed and conversion before and after so the move pays for itself.
Working with us
Yes. Shopify admin is friendly, and we set up collections, metafields and content so your team adds products and edits pages confidently — no developer needed for day-to-day trading.
Yes. We audit speed, merchandising and the checkout path, then fix what loses sales — often without a full rebuild. We build to 90+ Core Web Vitals and track conversion, not vanity metrics.
Bespoke Shopify stores typically start around £6,000–£12,000 +VAT depending on catalogue size and integrations; headless builds run higher. We scope every project properly before quoting. All prices in £ GBP.
Start here
Got a Shopify project in mind?
Tell us what you sell and where the current store falls short. We will tell you the right way to build it on Shopify — honestly, and in plain English.
Based in NantwichUK & EuropeBespoke Shopify
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