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Branding
Strategic brand identity design for businesses that want to be remembered — not just recognised.
Made in Nantwich — a design studio working across Cheshire and Staffordshire.
An independent town deserves an independent brand.
Newcastle-under-Lyme has been a market town since long before the Potteries grew up next door — a borough charter dating to the twelfth century, a proper market, and a fiercely independent streak that keeps it distinct from Stoke. Today it pairs a busy town-centre retail, hospitality and culture scene (the New Vic among it) with something less obvious: Keele University and the Keele Science and Innovation Park on its edge, one of the biggest campuses in the country and a growing cluster of medtech, energy and spin-out businesses.
That gives branding two very different jobs to do well. An independent retailer or hospitality name needs an identity as considered as its shopfront — distinctive enough to be remembered on a busy high street. A Keele spin-out or professional practice needs a brand that signals credibility to investors and clients in seconds, before a word is read.
We build strategic, art-directed identities that do both — distinctive on the surface, rigorous underneath — handled in-house as part of our branding across Staffordshire, and we’re happy to meet you in Newcastle.
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We work across the full scope of brand identity — from initial strategy through to the assets your team uses every day.
Positioning, personality, tone of voice, and creative direction — defined before any design begins. The brief that drives everything that follows.
Logo, typography, colour system, iconography, and design language — distinctive, scalable, and built for the long term.
Clear, practical documentation for everything in your identity — so any designer, printer, or team member can use your brand correctly without calling us.
Stationery, presentations, brochures, social templates, email signatures, signage. The assets your brand needs to show up professionally across digital and physical spaces.
Not every brand needs to start from scratch. Sometimes a considered refinement — tighter typography, modernised palette, more flexible logo — is more valuable than a full rebrand. We assess what's worth keeping.
A structured process from brief to final handover. No guessing, no arbitrary decisions.
FAQ
Branding for Newcastle-under-Lyme businesses typically starts from around £1,500 for a focused logo and visual identity, up to £5,000+ for a full brand strategy, identity system and guidelines. You get a fixed-price proposal — no surprises.
Yes. Our studio is in Nantwich, a short drive from Newcastle, so you work directly with the people designing your brand and we’re happy to meet face to face.
Most projects cover brand strategy and positioning, logo design, colour, typography, brand guidelines and every file you need — scaled to what your Newcastle business actually requires. And we keep you distinct from Newcastle-upon-Tyne throughout.
Most branding projects for Newcastle-under-Lyme clients run 4 to 8 weeks from discovery to final delivery, with a clear timeline agreed on day one.
Get in touch
Tell us about your business and where you're going. We'll tell you what your brand needs to get there.
Branding across Staffordshire
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