Creating a Premium Digital Platform for the Future of UK Business Workspaces

Introduction

Building a Digital Platform That Supports Growth Across Every Stage of the Customer Journey

Hubworks is redefining the UK commercial property market with premium, sustainable business units designed specifically for ambitious SMEs. Since launching in 2020, they've delivered more than 220 next-generation workspaces across England and Scotland, becoming one of the UK's fastest-growing providers of hybrid office and warehouse developments.

As the business continued to expand, Hubworks needed more than a brochure website. They required a digital platform capable of supporting lead generation, serving multiple user types, and providing ongoing value to existing tenants.

SmartaStudio delivered a fully bespoke WordPress platform that combines premium design, intelligent user journeys, seamless CRM integration, and a dedicated customer portal—creating a scalable foundation for the next stage of Hubworks' growth.

Challenges & Solutions

Creating a Website That Serves Prospective Customers and Existing Tenants Equally Well

Hubworks operates within a unique sector where multiple audiences interact with the business in very different ways. Prospective tenants need to discover available developments, understand the concept, and make enquiries with confidence. Existing customers need ongoing access to resources and additional value after moving into their workspace.

Rather than building a traditional marketing website, we designed a digital platform around these distinct user journeys.

The website was developed as a fully bespoke WordPress solution, giving Hubworks complete flexibility as the business continues to expand across the UK.

Key functionality included:

• Tailored journeys for prospective tenants, investors and existing customers
• Seamless HubSpot CRM integration for automated enquiry management
• A dedicated customer portal allowing tenants to promote their own businesses
• Premium visual design reflecting the quality of every Hubworks development
• A scalable CMS capable of supporting future developments and locations

The result is a platform that doesn't simply generate enquiries—it supports the entire customer lifecycle.

Outcomes

Purpose-Built User Journeys

Every visitor arrives with a different goal. Whether they're searching for available business units, exploring investment opportunities, or already part of the Hubworks community, the website guides them through a tailored experience designed around their needs.

Rather than forcing everyone through the same journey, the platform intelligently prioritises the most relevant information at every stage.

Connected Through HubSpot

The website integrates seamlessly with HubSpot CRM, ensuring enquiries flow directly into the sales pipeline without manual intervention.

From first enquiry through to follow-up, the integration creates a smoother experience for both prospective tenants and the Hubworks team, while providing a scalable foundation for future marketing automation.

A Customer Portal That Delivers Ongoing Value

The website continues adding value long after a customer has moved into a Hubworks development.

A dedicated customer portal allows tenants to showcase their own businesses, increasing their visibility while strengthening the wider Hubworks community. It's a feature that transforms the website from a marketing tool into an ongoing business asset.

Designed to Scale With the Business

Hubworks is growing rapidly, with new developments continually being introduced across England and Scotland.

Built on a fully bespoke WordPress foundation, the platform has been designed to grow alongside the business—making it simple to launch new developments, expand content, introduce additional functionality, and evolve without compromising performance or user experience.

Premium by Design

Every interaction has been carefully considered to reflect the quality of the Hubworks brand.

Large imagery, confident typography, refined animations, and carefully structured layouts combine to create a digital experience that mirrors the premium standard of the physical developments, helping build trust from the very first visit.

Summary

Hubworks now has a digital platform that reflects the quality, ambition and innovation of the business behind it.

More than a marketing website, the platform has become an operational tool that supports sales, strengthens customer relationships and provides lasting value to tenants. Built on a bespoke WordPress foundation with seamless HubSpot integration and a dedicated customer portal, it's designed to evolve alongside one of the UK's fastest-growing workspace providers.