July 2024
Marbocote
Taking a World-Class Mould Release Manufacturer to a Global Audience
5
languages delivered from one platform
62%
more datasheet requests
Services
Web Design, Web Development, API & Integration, UX/UI Design
Stack
WordPressGSAPTailwind CSS
Introduction
Founded in 2001 and based near Manchester, Marbocote Ltd manufactures and distributes high-technology semi-permanent mould release agents used in rubber moulding, general and advanced composites, and tooling.
Their products are trusted by automotive OEMs, tier-one suppliers, and major Formula 1 teams, supported by an ISO 9001 accredited manufacturing operation and a distributor network spanning the globe.
The challenge was a website that no longer reflected that standing. Highly technical products were difficult to navigate, the international audience was underserved, and enquiries were harder to capture than they should have been.
SmartaStudio delivered a fully bespoke WordPress build designed around how specifiers actually search — by application, not by product code — with multilingual delivery across five languages and a streamlined datasheet request process at its core.
Challenges & Solutions
The brief came down to one thing: make a highly technical product range feel
simple to navigate, credible at a glance, and accessible to a global audience.
Here's how we approached it.
The challenge was presenting a highly specialised chemical product range to engineers, buyers, and process specialists without overwhelming them. Visitors arrive with an application in mind, not a product name.
The solution was to restructure the entire site around four clear application routes — Rubber, General Composites, Advanced Composites, and Tool & Mould Sealers — supported by a catch-all route for anything outside those categories. Each pathway leads users from problem to product to enquiry in a small number of confident steps.
Marbocote supplies customers across Europe and beyond, but the previous site spoke to them only in English. We implemented full multilingual delivery in English, German, French, Italian, and Spanish, with translated URLs for every page so international users land on properly indexed content in their own language rather than a machine-translated afterthought.
Technical datasheets are the single most requested asset in this sector, so we built the request process into the heart of the site. A dedicated, purpose-built form captures the visitor's company, current supplier, the specific datasheets required, and their preferred language — qualifying the enquiry before the sales team even opens it, and giving Marbocote genuine insight into demand by product and region.
For a manufacturer competing internationally, trust is the conversion factor. We designed content modules to carry that weight: an interactive company history charting more than two decades of technical development, a directors section that puts faces to the business, a global distributor map, ISO 9001 and UKAS accreditation marks, and a case study and news framework that lets the team publish real-world proof — from composites manufacturers through to university motorsport teams.
Manufacturing processes are far easier to show than to describe. We integrated video throughout the design — hero-level product footage and full-width calls to action — while keeping delivery lean through externally hosted, responsive streaming. The result is a site that feels premium and industrial without carrying the load times video usually brings.
“Ryan is excellent, he listened to exactly what our vision was and completely hit the nail on the head, a fresh modern website that really elevated our image. He was extremely helpful with recommendations for videographer and photographer. Every change or amendment was never a bother and done in a very timely manner. The whole process was completely stress-free enjoyable experience. Ryan went above and beyond!”
Sheena Ratcliffe
Marbocote
Outcomes
Lead Generation
A purpose-built datasheet request flow replaced generic contact forms, capturing better-qualified enquiries with more useful context.
62%
more datasheet requests
41%
higher enquiry-to-quote conversion
International Reach
Full multilingual delivery opened up markets that were previously served in English only.
5
languages supported
48%
growth in non-UK sessions
Website Performance
Optimised assets, lean templates, and offloaded video delivery keep the site fast in every market.
44%
faster load times
35%
Core Web Vitals improvement
Brand Perception
Clearer structure, stronger visuals, and visible accreditation reinforced Marbocote's position as a world-class manufacturer.
31%
higher time on site
26%
lower bounce rate
Summary
Marbocote now has a website that matches the quality of what they manufacture — technically credible, visually confident, and built for a genuinely international audience.
Application-led navigation makes a complex product range straightforward to explore, multilingual delivery removes the barrier for distributors and customers across Europe, and a purpose-built datasheet request process turns interest into qualified enquiries.
The result is a platform that supports Marbocote's continued growth as a global supplier, with the flexibility to add products, markets, and languages as the business evolves.
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