April 2026
Exterior Cleaning Co
Raising the Standard for Exterior Cleaning Across Cheshire
73%
increase in lead enquiries
95+
average performance score
Services
Web Design, Web Development, Copywriting, Quick Quote System
Stack
WordPressTailwind CSSGSAP
Introduction
Exterior Cleaning Co provides professional exterior cleaning services across Cheshire, helping homeowners, businesses, developers, and commercial property owners maintain and restore their outdoor spaces.
As the business continued to grow, they required a website that matched the quality of their service offering and positioned them as a premium provider within a competitive market. The previous website lacked personality, clear service structure, and the user experience needed to convert visitors into enquiries.
SmartaStudio partnered with Exterior Cleaning Co to create a highly modern, interactive website experience designed to showcase their expertise, simplify the customer journey, and generate more qualified leads.
Challenges & Solutions
Creating a Premium Digital Experience That Builds Trust and Generates Leads
The challenge was developing a website that stood apart from the generic exterior cleaning websites commonly found within the industry. The business needed a platform that communicated professionalism, demonstrated expertise, and provided a frictionless route to enquiry.
The solution was a completely bespoke website experience focused on performance, engagement, and conversion. Key improvements included:
We designed a highly engaging website experience featuring bespoke layouts, smooth page transitions, animated elements, and carefully crafted interactions that reinforce the quality of the brand.
Every page was written from the ground up to reflect the company's tone of voice while targeting key search terms and service areas across Cheshire.
To improve transparency and reduce friction, we developed a custom Quick Quote tool that allows potential customers to quickly understand pricing and service requirements before making contact.
The website was built with speed, security, and scalability in mind, ensuring an excellent experience for both users and search engines.
Outcomes
Website Performance
Performance was a key priority throughout the project, helping ensure visitors could access information quickly regardless of device or connection speed.
95+
average performance score
61%
faster page load times
Lead Generation
A more intuitive user journey combined with the bespoke Quick Quote system significantly improved enquiry generation.
73%
increase in lead enquiries
46%
higher enquiry conversion rate
User Experience
Clearer service navigation, improved content hierarchy, and engaging interactions helped keep users exploring the website for longer.
39%
increase in average session duration
33%
lower bounce rate
Brand Perception
The new website positions Exterior Cleaning Co as a premium, trusted provider capable of serving both residential and commercial clients throughout Cheshire.
58%
increase in returning visitors
Summary
Exterior Cleaning Co now has a digital platform that reflects the professionalism, quality, and ambition behind the business.
The new website combines modern design, engaging animations, SEO-focused content, and conversion-driven functionality to create an experience that not only looks exceptional but consistently generates enquiries.
This project transformed a standard service website into a high-performing digital asset built to support long-term growth.
