How Much Does a Website Redesign Cost? (UK, 2026)

A website redesign in the UK costs anywhere from a few hundred pounds for a light visual refresh to £10,000 or more for a rebuild with custom functionality. With us, a full bespoke rebuild of a brochure site costs £4,000–£8,000 +VAT, and an eCommerce rebuild costs £6,000–£12,000 +VAT.

The range is wide because “redesign” covers three different jobs. The useful question is which of the three your site needs, because picking wrongly either wastes your budget or leaves the real problem in place.

Refresh, rebuild or replatform?

A visual refresh changes how the site looks and leaves the structure and code alone: new colours, type, imagery and tidied pages. The market price runs from a few hundred pounds to a few thousand. It’s the right call when the site works, loads quickly and brings in enquiries, but looks dated.

A full rebuild starts again on design, structure and code, while keeping the content and search equity worth keeping. It’s the right call when the site is slow, hard to update, confusing to navigate or failing to convert. With us this costs £4,000–£8,000 +VAT for a brochure site, typically over 10–12 weeks.

A replatform moves the site to a different system, such as from a page builder to custom WordPress or to Next.js and Sanity, or from one eCommerce platform to another. It usually comes with a rebuild, and the data migration adds to the scope. eCommerce rebuilds with us cost £6,000–£12,000 +VAT. If you need logins or portals, custom platforms start from £10,000 +VAT over 12–16 weeks.

Signs a refresh won’t fix it

A new coat of paint can’t solve a structural problem. You probably need a rebuild if any of these sound familiar:

• The site scores poorly on speed, and the cause is the build rather than a few heavy images.
• Your staff can’t change a page without calling a developer.
• The business has moved on, and your services no longer fit the navigation.
• Visitors arrive but don’t enquire, and you can’t see where they drop out.
• A plugin or theme stops you doing something the business now needs.

Before you spend anything, get the facts: check your analytics, your Search Console data and your top landing pages. Those numbers show what’s worth keeping. If search is the worry, why your website isn’t showing up on Google and how to speed up a slow website may solve the problem for much less than a redesign.

What moves the price of a redesign

Some costs are unique to redesigns, because a new build has no history to carry forward.

• Unique page designs. Reusable layouts keep the price down. Every one-off page adds design and build time.
• Content volume and quality. Moving 300 old blog posts, or deciding which to retire, takes real hours. So does rewriting pages that no longer sell.
• Redirects and search migration. Sites with many ranking pages need more mapping and more checking.
• Integrations. Each connection to a CRM, stock system or accounting tool adds build and testing.
• Rebrand or no rebrand. A new identity on top of a new site adds scope. What branding costs and rebrand vs refresh help you decide whether to do both.
• Data migration. Moving customers, orders and products between eCommerce platforms needs careful handling and testing.

The cost nobody quotes: lost rankings

The most expensive redesign mistake rarely shows on the invoice. If URLs change without proper redirects, or high-ranking pages vanish, search traffic can fall sharply after launch and take months to recover.

Any competent redesign includes the following, so ask to see it in the proposal:

• An audit of the pages that currently earn traffic and links, taken before design starts.
• A redirect map that sends every old URL to its closest new page with a 301 redirect.
• Preserved content on pages that rank, unless there’s a clear reason to change them.
• Metadata and structured data carried across or improved.
• Post-launch monitoring in Search Console, with a named person fixing any errors.

If a supplier can’t explain how they’ll protect your rankings, keep looking.

Is a redesign worth the money?

Judge it on the numbers. These are results from redesigns we’ve delivered:

• Fifteen Group, an IT provider: 26% higher enquiry conversion and 29% more organic traffic.
• Terrafix, a provider of mobile data solutions for emergency services: 36% faster load times and 26% more organic traffic.
• Plastech Solutions, a plastics industry supplier: 54% higher enquiry conversion rate.

Work out your own sum. Take your average value per customer and how many enquiries the site brings in each month, then calculate how long a realistic lift would take to repay the build. If the answer is measured in months, the redesign is easy to justify. If it takes years, try a refresh or fix something smaller first.

How long it takes and how you pay

Our rebuilds of brochure and eCommerce sites typically take 10–12 weeks, and custom platforms take 12–16. Slow content and feedback cause more delays than anything else, so nominate one person on your side to make decisions. The website project process walks through each stage.

We quote a fixed price against a defined scope. Payment runs 30% as a deposit, 40% before launch and 30% on go-live, so the final payment waits until the site is live.

How to get a redesign quote you can trust

Give every supplier the same information, so their figures compare:

• Your current site address and analytics access, or a summary of your top pages.
• What the site does badly today, with evidence where you have it.
• What you want the site to do, stated as a measurable goal.
• The systems it has to connect to.
• Whether content is staying, changing or being written from scratch.

Our guide to writing a website brief turns that list into a document. For a wider view of the market, see how to choose a web design agency. When you’re ready, see the websites we build or send us your current site.