How to Make Your Website Better for Accessibility

Making your website accessible isn’t just about ticking a box – it’s about ensuring everyone can use and enjoy your site, regardless of ability. Accessibility plays a huge role in user experience, search engine optimisation (SEO), and even your brand reputation. In fact, a website that’s easy to navigate for people with disabilities will also feel smoother and clearer for every visitor.

If you’re wondering how to make your website better for accessibility, here are some practical tips to get started.

Why Accessibility Matters

An accessible website:

• Reaches a wider audience – including people with visual, hearing, motor or cognitive impairments.
• Boosts SEO – Google rewards sites that are user-friendly and well-structured.
• Protects your business – in some industries, accessibility is a legal requirement.
• Builds trust – showing that your brand cares about inclusivity leaves a lasting impression.

1. Use Alt Text on Images

Adding descriptive alt text to images helps visually impaired users who rely on screen readers understand what’s on your site. It also improves your SEO, as search engines use alt text to index images properly.

Tip: Be descriptive but concise. Instead of “image1.jpg”, write “Person using laptop at a desk with coffee”.

2. Choose Accessible Colours and Contrast

Colour combinations can make or break accessibility. Low-contrast text, like light grey on white, is hard to read. Stick to high-contrast colours to make content clearer.

Tip: Tools like the WebAIM Contrast Checker can help you find the right balance.

3. Make Your Website Keyboard-Friendly

Not everyone uses a mouse. Some people navigate websites entirely with a keyboard. Ensure your site’s menus, links and forms are accessible with the Tab key.

Tip: Test it yourself – unplug your mouse and try moving around your website.

4. Use Clear Headings and Structure

Headings (H1, H2, H3) help break up content and make it easier to scan. Screen readers also use them to understand the flow of a page.

Tip: Use only one H1 per page (usually your page title), and then break down sections logically with H2s and H3s.

5. Add Captions and Transcripts for Video Content

If you share videos, make sure they include captions for hearing-impaired users. Adding transcripts also helps with SEO, as search engines can index the text.

6. Write in Plain, Simple English

Complicated jargon creates barriers for many people. Keep your writing clear and straightforward – it’s not only more accessible but also more engaging.

7. Ensure Mobile Accessibility

With most web traffic now coming from mobile devices, your site must be responsive. Text, buttons, and forms should be easy to use on smaller screens.

8. Test Your Website Regularly

There are free tools like WAVE and Lighthouse that can scan your site for accessibility issues. Regular testing ensures your site stays compliant as it grows.

Final Thoughts

Improving website accessibility benefits all users, not just those with disabilities. From better SEO rankings to improved customer satisfaction, making your website more inclusive is an investment in your business’s future.If you’d like professional help improving your website accessibility, get in touch with us at SmartaStudio. We’ll make sure your site not only looks good but works seamlessly for everyone.