Gravity Forms vs WPForms: 2026 Feature Comparison

Gravity Forms

The industry-standard WordPress form builder

WPForms

The most beginner-friendly WordPress form plugin

Feature

Gravity Forms

WPForms

Feature

Gravity Forms

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WPForms

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Getting Started

Ease of Use

Skill level required: 1 = DIY friendly, 5 = Developer expertise required

Ease of Use

Skill level required: 1 = DIY friendly, 5 = Developer expertise required

Core Features

Drag & Drop Builder

Visual form builder interface

✓

Drag & Drop Builder

Visual form builder interface

✓

Pre-built Templates

Ready-to-use form templates

Limited

100+ templates

Pre-built Templates

Ready-to-use form templates

Limited

100+ templates

Conditional Logic

Show/hide fields based on user input

Yes (all plans)

Pro plan and above

Conditional Logic

Show/hide fields based on user input

Yes (all plans)

Pro plan and above

Multi-page Forms

Split long forms into multiple pages

✓

Multi-page Forms

Split long forms into multiple pages

✓

File Uploads

Allow users to upload files

Yes (unlimited)

Yes (with limits)

File Uploads

Allow users to upload files

Yes (unlimited)

Yes (with limits)

Integrations

Payment Integrations

Supported payment gateways

Stripe, PayPal, Authorize.net, etc.

Stripe, PayPal, Square

Payment Integrations

Supported payment gateways

Stripe, PayPal, Authorize.net, etc.

Stripe, PayPal, Square

Email Marketing

CRM and email service integrations

Mailchimp, ActiveCampaign, HubSpot, etc.

Mailchimp, AWeber, Constant Contact, etc.

Email Marketing

CRM and email service integrations

Mailchimp, ActiveCampaign, HubSpot, etc.

Mailchimp, AWeber, Constant Contact, etc.

Webhooks

Send data to external services

✓

Webhooks

Send data to external services

✓

Security

Spam Protection

Built-in spam prevention

reCAPTCHA, Akismet

Smart CAPTCHA, hCaptcha, reCAPTCHA

Spam Protection

Built-in spam prevention

reCAPTCHA, Akismet

Smart CAPTCHA, hCaptcha, reCAPTCHA

GDPR Tools

Privacy and consent management

✓

GDPR Tools

Privacy and consent management

✓

Pricing

Free Version

Free version available?

✗

✓

Free Version

Free version available?

✗

✓

Starting Price

Minimum annual cost

£47/year

£39/year

Starting Price

Minimum annual cost

£47/year

£39/year

Multi-site License

Use on unlimited sites

Elite plan (£203/year)

Elite plan (£319/year)

Multi-site License

Use on unlimited sites

Elite plan (£203/year)

Elite plan (£319/year)

Gravity Forms Pros & Cons

Pros

✓Most powerful and flexible form builder
✓Extensive add-on ecosystem (40+ official add-ons)
✓Advanced conditional logic and calculations
✓Robust payment integrations and user registration
✓Excellent for complex multi-page forms
✓Strong developer API and hooks
✓No transaction fees on payments

Cons

✗No free version available
✗Steeper learning curve than WPForms
✗Add-ons can increase costs significantly
✗UI feels dated compared to modern alternatives

WPForms Pros & Cons

Pros

✓Extremely easy to use with drag-and-drop builder
✓Pre-built form templates for quick setup
✓Excellent spam protection with Smart CAPTCHA
✓Strong payment integration (Stripe, PayPal, Square)
✓Conditional logic included in pro plans
✓Great documentation and video tutorials

Cons

✗Free version is quite limited
✗Advanced features require higher-tier plans
✗Can be expensive for multiple sites
✗Less flexible than Formidable or Gravity Forms

Need help deciding?

Our team can help you choose the right platform for your specific needs.

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